About Us

Who we are and what’s important to us

Idea & Development

14 months, 20 different pocket constructions, over 160 sewn prototypes and more than 20 test carriers.

By an insulin pump carrier in our environment, we became aware of the problem for the first time in 2016: Many pump users would like to have a comfortable, inconspicuous but at the same time beautiful solution to carry their insulin pump.

During the development, we sought support from the Charité - Universitätsmedizin Berlin, which included us in their Startup Scholarship Program in January 2017. Our insulin pump pocket panties have been developed in close collaboration with doctors, diabetes experts and pump users and designed with great attention to detail.

Who Is Behind Ruby Limes?

Frida Lueth - CEO & founder

In 2017 Ruby Limes was supervised and supported by the Charité - Universitätsmedizin Berlin and the Berlin Start-Up Stipendium.

Behind  Ruby Limes is Frida, as well as the experiences of doctors, diabetes experts and numerous female pump owners who supported her with feedback during the development phase.

Frida gained her professional experience in film as well as marketing and communication. She has been sewing underwear for over 12 years.

Our Values

"Function, fashion and comfort cannot be mutually exclusive"

  • Design - All cuts and designs are designed and implemented by us. Even if nobody sees it, we feel good when we wear beautiful underwear. Therefore, we not only think practical, but also want our customers to enjoy wearing our underwear.
  • Fabrics & Materials - All fabrics and elastics we use are high stretch, so there is no cut in the skin and the panties can adapt ideally to the different body shapes. All fabrics and materials fulfil ecological standards sourced from European suppliers.
  • Quality & Production - When choosing materials and processing, we pay attention to high quality and sustainability. Our garments are produced in the European Union. In the production of our products, we attach particular importance to fair working conditions.

Your Feedback Is Important To Us!

Help us to improve our product.

Do you have any comments or criticism regarding the wearing comfort, the quality of the insulin pump panties or the position and function? We want to improve our product constantlyand are dependent on your help! 

We appreciate your feedback!